Athletics - Mother of all sports, encompassing Track and
Field, Cross Country and Road Running - conveys a wide range
of powerful images, emotions and qualities. It is about
strength, speed, power, agility, endurance, teamwork,
dedication, joy and grace. It is the essence of sport, the
embodiment of human performance: it is challenging, yet
rewarding. It is universal, and can be practiced and enjoyed
by all at any age.
A company's
affiliation with sport reflects the qualities for which the
sponsor's audience - and the sponsor themselves - care
deeply. One billion Indians are moved and inspired by
world-class performances of athletes who represent the
nation. Choosing sport as a way to convey key messages
allows a company to rise above the 'clutter' in the
marketplace, and to reach and touch all Indians.
Teamwork and
support are essential in achieving top athletic performance;
similarly, Indian Athletics collaborates closely with its
corporate partners to create and maintain powerful messages.
Successful
sponsorship initiatives require an integrated approach; the
combination of team and event properties means the sponsor
message is woven through the competitive season and
highlighted at key national and international competitions.
Indian athletics is
rising on global arena and producing world level athletes,
and on providing leadership in developmental athletics. We
are embarking on a new course, with renewed focus, energy
and vigour -- passion in action. And we invite dedicated
corporate partners to join us.
Indian Athletics sponsorship
benefits.
Exposure through television, print and electronic media
coverage of major events in India;
The right to integrate the sport and images of the team into
promotional campaigns;
The right to use the Athletics Indian Athletics logo
and "Official Sponsor" phraseology in marketing and
promotional activities; |
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